Make a little ritual of it.

The idea behind CREMA.

Crema treats the brewing equipment as a compact sign beside a clear sans-serif name. The horizontal composition leaves enough room for a short café descriptor beneath the lettering.

Design characteristics

• The equipment silhouette differs from Morrow’s familiar cup.
• A warm sand background softens the block-like uppercase wordmark.

Where it could fit

A coffee bar, roastery shop concept, or coffee-equipment retailer.

Make this direction your own.

• Keep the equipment larger than a tiny decorative accent.
• Try the actual café name before retaining the wide uppercase setting.

Practical applications

Use the wide version in a website header and a cropped equipment version only where the name is nearby.

PNG/JPG downloads are raster images; editable projects preserve the layers. Check template and asset usage information before business use. A shared starting point does not promise an exclusive identity.